Monday, June 16, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

If You Aren’t on Top, You are Wasting Your Time on SEO

Search is still the major marketing method that everybody is still focusing on, and it is where most people are putting all of their...

InfoGraphic: When Social Media Converts

With social media being one of the main platforms for marketing today, there is a lot of importance in the things that need to...

Original Tweets Down a Bit

There are only two ways that anyone in the world does their Tweeting; they either Tweet or Retweet. Both of these methods of Tweeting...

Data Hygiene Company Quickie Rebrands

Quickie Marketing Inc. (QMI), a leading data hygiene company, announced today that it has rebranded. QMI will begin operating under the new trade name eHygienics.com...

Pay-Per-Click Not Working For Small Businesses

The New York Times has released an article today that details a struggle that many small businesses have been experiencing lately regarding search marketing....

Dating Affiliate Class Action Lawsuit

SparkNetworks USA, the company that runs ChristianMingle, JDate, BlackSingles and several other niche dating sites has been served with a class-action lawsuit. According to...

Mobile Drives Customers to Stores

What you are probable thinking right off the bat after reading the title of this article is, “Oh great, another article about mobile optimization.”...

Facebook Promoted Posts Is Bad Business

Often times, the small businesses in this world get far less attention than do the bigger, more profitable businesses. However, who is to say...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...