Monday, June 16, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

$1M Secret To Email Marketing: Timing

Just the other day, I read and wrote about the importance of timing in social media marketing. I learned how significant of an impact...

$1.26 Billion From Facebook in 3 months

Essentially, the performance of Facebook marketing relies heavily on the performance of Facebook itself. The company has recently released their Q3 financial report, and...

Video Ads Come to LinkedIn

We don’t hear much from LinkedIn, in terms of their marketing efforts. However, they remain a prominent name in social marketing, probably due to...

Affiliate Summit Prices To Increase in Three Days!

If you are planning on booking for Affiliate Summit, it is highly, highly recommended that you book now, as prices are about to go...

Social Media Must: Quality over Quanity

We all remember the fake likes, the fake followers, the fake video views, and pretty much fake everything involved with a social media following....

Google to Die, Says Experts

Every week or so, someone goes out on a limb and says some part of the online advertising industry is about to die, or...

Romney Campaign Buying Obama Ads

Ethics and marketing is always an interesting question, especially when it comes to bidding on competitors keywords. In politics there seems to be whole...

Google Slapped? This Tool Will Help

Seems a lot of content marketers have been slapped really hard by Google recently, driving a lot of niche blogs down in rankings. Part...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...