UrbanObserver

Saturday, July 12, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Apple iPad Dominates

Just as smartphones did after their first appearances years ago, tablets are growing in popularity at a rapid rate, and they are beginning to...

Pandora’s Changes Show What is Soon to Come?

A huge chunk of new things happening in digital marketing these days are occurring in the mobile world, as many opinions point toward the...

Using Reviews to Your Advantage

Reviews are not just for restaurants anymore, since a huge chunk of the world’s business takes place on the internet now. There are countless...

Google Redesign Hits the Desktop Web

Even though people have for a while said that search marketing is on the road to its end, it is not going anywhere. Marketers...

Half of Mobile Users Share Ads?

There can never be too much information regarding the status of mobile in marketing these days. It is not rare for marketers to have...

Affiliate Marketing’s Dirty Secret

I wrote this article a bit over two years ago. I just re-read it and realized that most of what was said came true....

Obama’s Social Networking: What to Learn?

Yesterday’s election had social media buzzing, with countless political posts occurring every minute. Many marketers, I’m sure, wish there was this much activity on...

Local Mobile Ad Spend to Reach $5.8 Billion by 2016

These days, without even considering mobile advertising as an option as a marketer, you may find yourself in a bit of a rough spot....

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...