Saturday, July 12, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Device Targeting Sees Best Results with iPod Touch

Mobile marketing has always showed a strong focus on devices that everyone in the world is constantly raving about. Tablets and smartphones today have...

Amazon Takes a Page From the Social Media Book to Help Brand Partners

With online shopping becoming as popular as it has, there is no debating the immense traffic that Amazon.com receives on a daily basis. Thousands...

Cutting Edge Offers Closes

Cutting Edge Offers, the CPA Network once known as the BizOpp Network, has announced their closing effective immediately.  This comes several months after the...

Social Media Revenue to Reach $9.2B by 2016

The predictions all seem to be getting larger and larger, even as the country’s economy stays relatively shaky. Somebody must be doing something right...

Mobile Rocked Black Friday

As one can easily imagine, Black Friday in a newfound digital world was much different this year than it was a few years back....

Mobile Growing Faster Than Anyone Thought

Digital consumers are still spending a majority of their time on desktop computers, which is where the most beneficial marketing measurements are still seen....

Facebook Updates Targeted Page Posts in Response to Complaints

Ever since Facebook released their feature of allowing brands and businesses to target their Page Posts, marketers have embraced the opportunity that the network...

CEO: Patience Not Aggression Equals Success

Usually, we look to those with experience and a lot of hours on their belts for the advice that will get us on the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...