Saturday, July 12, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Social Marketing is Dangerous?

It is obvious to most marketers by now that there are mixed feelings toward social advertisements with consumers, but it is also clear that...

Nielsen’s 2012 Social Media Report Says Social Shows No Signs of Slowing

The overall use of social media shows no signs of letting up, as internet users are causing the total amount of social traffic on...

Ndemand’s Legendary Meetups Produce Bank

This year Mike from NDemand again brought some of his top affiliates plus some of the biggest names in the industry together in the...

Mobile Users Hate Ads, But Will It Matter?

When social advertising first came around not too long ago, there were a lot of complaints from the users of social networks about their...

Google+ VP of Product Defends Network While It’s Down

It seems another gem of information has come from Business Insider’s IGNITION conference on November 28th. We have heard a lot about Facebook from...

Spending More on Media Buying Could Go a Long Way

There is a simple fact that every marketer should know if they do not already which can make a huge difference in a marketing...

Turning $10M to $129M With Facebook, But How?

Facebook is a name that comes with a heavy load of controversy attached to it, as advertisers do not seem to know what opinions...

IBM Brings Social Back to the Basics

Out of nowhere, IBM has been releasing marketing insight and news in what seems like a constant stream, and today they have released a...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...