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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

AT&T Alerts: New Competition for Groupon?

A great way for any business to get more customers interested in buying or spending any kind of money at their retail locations is...
Pesach Lattin -
Marketing Madness

Spotify Gives Brands a Better Ad Experience in Music Sharing

With all of the focus that people put on social networks and mobile platforms, many other services and mediums that are highly popular today...
Pesach Lattin -
Specials

Facebook Pages and Promoted Posts Improve

Who is benefitting most from Facebook these days? It used to be that the everyday Facebook user got the most enjoyment from the network,...
Pesach Lattin -
Marketing Madness

Affiliate Marketers Get Naked

Yes, you heard it right and no, this is not a story about the Affiliate Ball party last year.  UK based affiliate network, Affiliate...
Pesach Lattin -
Marketing Madness

Instagram Kicks Twitter Sharing to the Curb

As social continues to grow, it seems that the competition between different social networks is heating up. Twitter and Facebook have been battling it...
Pesach Lattin -
Marketing Madness

Top Mailers Descend on Las Vegas with Sin City Summit

The Sin City Summit was the talk of the industry last week, with Adknowledge and Performance Marketing Insider inviting some of the top mailers...
Pesach Lattin -
Specials

Epic Settles with FTC: Where is Kinetic Social?

In the continuing saga of Epic Media aka Epic Marketplace aka and aka Kinetic Social, it seems that they have been in a quandary...
Pesach Lattin -
Specials

Mobile Is Shifting Fast

Possibly one of the most useful pieces of information available to digital marketers for today’s marketing world is a multiplatform rankings report. Just at...
Pesach Lattin -
1...1,9561,9571,958...2,064Page 1,957 of 2,064

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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