Sunday, July 13, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Instagram’s PR Problems Over?

For the past week, I have been paying close attention to the issues that Instagram has been facing, as well as causing, for its...

Mobile to Reach $4B This Year, Thanks to Facebook and Google

With mobile on the rise, the predictions are high, and sometimes it seems higher than anyone could have expected. There has been constant news...

Facebook = Great Success During the Holidays

With some extensive research into Facebook, Kenshoo Social, a social marketing platform company, has found that Facebook is doing quite well as of Thanksgiving....

Mobile Email Numbers High for “Cyber Week”

It seems that all types of digital marketing are being well-incorporated into mobile forms, and now marketers always have to consider desktop and mobile,...

Adults on Mobile: Only 7% Can’t Be Targeted

One of the easiest ways to ensure that tireless advertising efforts actually become effective once released into the world is to pay close attention...

Twitter Creates Its Own Instagram

It seems that Twitter and Instagram are still at it, and yesterday Twitter made the most recent move in the break-up. Since Instagram, owned...

77% of Video Advertisers Won’t Make the Switch From TV

Although they now have a huge competitor, TV ads will not be going away in the near future. Most brands and companies still use...

Give To Charity = Better Results

There are plenty of good ways for brands today to engage internet users and try to get them to become customers of the brand....

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...