Wednesday, July 16, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google AdWords Express: Should Small Businesses Be Excited?

For small businesses, there are far fewer marketing opportunities presented, due to the costliness of the advertising methods that the world’s bigger businesses use....

Google Brings New “Quick View” to Mobile Platform

Google search is something that most people are using on their mobile phones these days than they are on their desktop or laptop computers....

Promoting Pages Just Got A Lot Easier

Facebook has really shown their potential for innovation in 2012, releasing quite a few new features for use by both marketers and the everyday...

Survey: Online Marketing Makes 91 Percent of Consumers Buy In-Store

Consumer behavior is in a constant state of change, and keeping track of it usually takes a significant amount of work. Also, although marketers...

eBay Hates Mobile Advertising

When companies begin to get really big and earn more money than they ever could have imagined, things can turn out one of two...

Facebook Collections Return for a New Test Period

It is understandable for those who do not remember it, but back in October of this year, Facebook announced that they were testing out...

Video Ads in Facebook News Feeds?

Well, it was only a matter of time before Facebook started planning to tap into one of the only forms of advertising that they...

Social Media Integration Important to Consumers

The importance of social networking in marketing today is outstanding, and most marketers have already invested a lot of time and some money into...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...