Friday, July 18, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google Finds a Fix for Mobile CPC Dilemma with Enhanced Campaigns

Being one of the biggest names in digital marketing, Google rarely finds trouble giving advertisers what they want or what they need. However, there...

Social Marketers Excited About YouTube and Pinterest for 2013

Many of the marketers on the web today have already stepped into the social marketing community, and have begun developing their presences on social...

Google Only Half as Big?

Sure, Google has some of the greatest tools for search marketing that can be found on the web, but that surely is not the...

Are Payday Hackers Making Millions Using Illegal Tricks?

Payday loans are growing fast in the performance marketing space, and while most of the companies in the industry are doing things ethically and...

Android’s Impressions in Q4 Give Apple a Run for Its Money

In the mobile world, the two names that are being tossed around more frequently than any others are Apple and Android. The competition between...

Google’s Enhanced AdWords Campaigns Help in the Multi-Screen World

People can now surf the web on their televisions, which is quite indicative of the multi-screen phenomenon that is sweeping the country right now....

Location-Based Tools Bring Mobile Advertising Great Performance

Mobile ads are the way of the world these days or at least, the way of the web. Marketers have realized the massive migration...

Microsoft: Google Reading Your Emails

Well, it seems that ancient history has come back to attack Google, probably only because Google has reached the top as far as digital...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...