Saturday, July 26, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

FTC Gets Tons of Complaints Against Dating Sites

The FTC has been in the news lately in the performance marketing industry, but it turns out there is one industry that is really...

Publishers Going to Prison

Yes, you heard it hear first: Thanks to a certain performance-marketing network, a bunch of publishers are going to prison for their first time. A...

Does Data Even Tell Marketers What They Need to Know?

Social media brought about the boom in targeted marketing, and for most it has proven a very effective way to advertise to the right...

Facebook Wants You To Post More

If you are a Facebook Page owner, but you are not posting from it very much, Facebook knows it. Not only do they know...

Finally, Hashtags are Coming to #Facebook

Social media marketers can easily see the different advantages offered by each of today’s more popular social networks. Facebook has its extensive reach and...

People Read Mobile Emails, But Only If They Look Good

Still, with mobile marketers gaining a few years of experience on their belts, mobile as a marketing destination remains somewhat of a mystery. People...

Pay Attention to Facebook Lookalike Audiences

Social marketers around the world love marketing with Facebook, primarily because of the numerous social targeting options that the company provides to them. The...

Yelp is Good, and They Have Proof

When small businesses think of Yelp, they think of reputation management on the web. Furthermore, they often tend to think about all the ways...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...