Sunday, July 27, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Marketing Madness

Primary Mobile Users Run Twitter

Since the social media boom began, Twitter and Facebook have been the names the have led the way in marketer interest. Each has its...
Pesach Lattin -
Leaders

Andy Milonakis Interviews Ted Dhanik for PMI

No, we have not replaced Murray with Andy Milonakis. However, for this very important interview we spent mucho bucks to hire Andy to conduct...
Pesach Lattin -
Marketing Madness

Local Mobile Ads On Course for Big Success by 2017

The mobile advertising market is a young one, but its growth is ever-present, showing impressive numbers on what seems to be a monthly basis....
Pesach Lattin -
Marketing Madness

eBay Commerce Network: Shopping.com All Grown Up

Sometimes, all it takes is a name change to make the world see what one’s true intentions are, and that becomes evident with the...
Pesach Lattin -
Marketing Madness

Email ROI High, but Many Don’t Optimize?

Ask anyone about their inbox, and they will tell you that they receive quite a few emails each day from companies that include advertising...
Pesach Lattin -
Marketing Madness

Digital Television’s Growth is Soon to Come

The technology that is offered to consumers now is in a constant state of change, and these consumers are still in the process of...
Pesach Lattin -
Marketing Madness

Mobile Users Prefer Apps Over Mobile Web

It has been well established that mobile is of the utmost importance in any successful advertising campaign today. Just as it has happened with...
Pesach Lattin -
Marketing Madness

What is Twitters Future in Mobile?

Most of the big news we have seen from the mobile advertising community has been in relation to companies like Google or Facebook, which...
Pesach Lattin -
1...1,9341,9351,936...2,064Page 1,935 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com