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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Report: Marketers Fear the Penguin

A survey recently published from BrightEdge is finding that many marketers are living in fear of the so called Penguin 2.0 update which Google...
Pesach Lattin -
Specials

Cake Launches Certification Program

Really interesting news out of CAKE, we've passed on the press release below. They've started a certification program for all their partners which provides,...
Pesach Lattin -
Marketing Madness

Yahoo Causes Mass Exodus From Tumblr?

While the reaction to Yahoo purchasing Tumblr has been largely positive from both investors of Yahoo and users of the Tumblr blogging platform, it...
Pesach Lattin -
Marketing Madness

HasOffers Needs $10M in Cash

Interesting News out of HasOffers today which raised almost $10M in cash from investment companies, with Accel Partners being the main funding source. While...
Pesach Lattin -
Marketing Madness

Bing Crashes Google’s Conference

An interesting story out of the Google I/O conference last week actually took place just across the street from the conference center.  As Bing...
Pesach Lattin -
Marketing Madness

Yahoo Becomes Owner of Biggest Porn Site

The Yahoo! Board of directors has reportedly approved a deal to pay $1.1 Billion in cash for Tumblr, the popular blogging site which also...
Pesach Lattin -
Marketing Madness

User-Gen Advertisements to Hit Facebook Newsfeeds Soon

Everyone knows that word of mouth advertising is among the most effective type available.  When your friend tells you to try something new, you’re...
Pesach Lattin -
Lawyers Run The World

Why is Shawn Hogan Going to Jail for Cookie Stuffing?

Performance Marketing Insider has been covering the case of Shawn Hogan and Brian Dunning since the case was first launched a few years ago. ...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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