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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

More Clever Marketing from Bing

In the already popular “Bing It On” marketing campaign for Microsoft's search engine there have been quite a few different and interesting ways of...
Pesach Lattin -
Marketing Madness

Three Reasons Online Video Marketing Outperforms TV

Everyone recognizes that when it comes to video marketing, the online opportunities are giving marketers a great return on investment.  Online video advertising is...
Pesach Lattin -
Marketing Madness

Some Cheerios Fans are Racist Pigs

A commercial for popular morning staple, Cheerios, has been drawing comments from the less than intelligent part of American society. Yes, an advertisement that...
Pesach Lattin -
Marketing Madness

Affiliate Marketers: You Are Wasting Your Time

One of the common themes I’m hearing about all the “super-affiliates” of the community is that things aren’t what they used to be like....
Pesach Lattin -
Marketing Madness

How to Get Higher Payouts or How I Stopped Worrying and Beat my Affiliate Manager with a Stick

   I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better payout. In...
Pesach Lattin -
Marketing Madness

A/B Testing Easier with new API from Google

A recent announcement from Google might make the lives of many marketers quite a bit easier.  Everyone knows that one of the most effective...
Pesach Lattin -
Marketing Madness

Sean Finn Memorial and Obituary

I'm not sure what to say on this. Sean was one of those guys who I only met half a dozen, but knew for...
Pesach Lattin -
Marketing Madness

SEOs’ Happy with New Yahoo Search Interface

It seems like we can hardly go more than a day without hearing about some new advancement from Yahoo.  The latest change is a...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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