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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Biggest Changes to SEO Coming Soon

According to a recent report released by eMarketer the total online advertisement spending directed toward desktop ads is expected to peak in 2014.  This...
Pesach Lattin -
Marketing Madness

Contests Vs. Content, Content Wins!

When it comes to attracting traffic and getting them to sign up for an email or other type of list there are many different...
Pesach Lattin -
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Google Testing New Article Method that Will Change Everything?

Dr. Peter Meyers, Moz’s marketing scientist, recently noticed something interesting from Google.  They seem to be testing new types of search results which they...
Pesach Lattin -
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Most Pages Built Wrong for Optimization?

Even before the Internet marketers knew that placing the most important content (and advertisements) ‘above the fold’ was essential to the success of any...
Pesach Lattin -
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Google Buys Waze for $1.3 Billion

With Apple announcing updates to their mobile maps app at their developers conference yesterday many hoped that they would finally be getting it right. ...
Pesach Lattin -
Marketing Madness

Internet Advertising Bureau Updates Rules on Voucher Use

The Internet Advertising Bureau (IAB) has released their most recent updates to the UK Affiliate Marketing Council’s Code.  The set of best practices from...
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Marketing Madness

Performance Marketing Insider Looking for Editorial Board Members

I believe that my coverage of the industry has helped saved people millions of dollars. If not for me, who would have written about...
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Marketing Madness

Vine Beating Instagram!

The latest social video sharing app, Vine, has been growing in popularity extremely quickly over the past several months. Since they released an android...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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