Friday, August 1, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google to Kill Payday Loans?

Google’s Matt Cutts has confirmed that there is another algorithm update which is going to be slowly rolled out over the course of the...

Google is Looking for the Missing Links

If you’ve  been browsing through your Google Webmaster Tools lately you might have noticed that there are some missing links in the “Links to...

Google + to Dominate Facebook by 2016?

This month marks the second birthday of Google+, and while the social network has gone through a lot of growing up, it has also...

First Page on Google Gets All The Traffic

While everyone has long known that getting on the first page of Google or other search engine’s results pages was important, a new study...

32% of Web Users are Discovering Brands through Social Media

Using social media is a powerful way to engage with customers and keep them informed about what is going on with a company and...

Marketing E-Mails beat Messages from Friends for Finding Websites

The results of the annual survey from Forrester which details how consumers are finding the websites they visit have been published.  It is no...

Major Mailing ESP Onpoint Shuts Down

Kobeni, the mulch-faceted marketing company, has announced that they are closing their email-service provider (ESP), Onpoint, in response to pressure from SpamHaus. SpamHaus is...

You Should Give Up on Internet Marketing

My first online marketing venture was simple: I created a website where people could see if Ultima Online Servers were online, and put four...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...