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You Should Give Up on Internet Marketing

My first online marketing venture was simple: I created a website where people could see if Ultima Online Servers were online, and put four banners on the page and had it refresh every 30 seconds. When the servers were down, thousands of people would sit on the page waiting to see when the could enter the game.

The company that ran the banners was Flycast, one of the earliest banner companies in existence.

They paid me $7,500 the first month, then $20,000 the next month…and it was amazing money from there.

No one really knew the value of banners, but I had inventory and people didn’t care at that time where it was, because whatever it was, people would click on it.

However, let me make this clear: you should give on what you are doing right now, if you think there is easy money to be made online.

There has never been an easy way.

Even those who said there was an easy part of the game, will tell you that they spent countless hours online, night and day to make it work for them.

You Should Give Up On Online Marketing, because you will never make it.

If you are still reading this and not jumping to the bottom of the article to leave a nasty comment, then I applaud you.

There is a percentage of people who  don’t actually even take the time to reach the articles: they are hoping for a quick fix, a quick way to make money and they want me, and most writers to tell them how successful they will be.

However, I will give you the secret to the game, the secret to my success and the success of many others that I know.

Never Give Up.  Never Give Up, Keep on fighting. When you are on the ground, when you are bleeding from the pain, when you have been so beaten that you think there is no way that there is any way to succeed, then get back up until there is nothing else.

Only then can you look yourself in the soul and see what is left, and then you can start really fighting. Essentially this is the part of us that we are all scared to see: that which is left when all else is gone.

To be an true entrepreneur you have to be willing to give it all up: the stability, the 9-5 job, the things that make it easy on you.

You have to be able to stare at yourself and know you are no different than anyone else, minus that one part that will make you successful:



Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.


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