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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Google to Black Hats: Stop Playing with History

In the ongoing war between Google and those who practice black hat SEO tactics it is always a game of cat and mouse.  As...
Pesach Lattin -
Leaders

Are Display Publishers Killing Themselves?

Great interview on Engage:BDR TV on why Publishers are killing themselves. It's also a great place to start if you are looking for an amazing...
Pesach Lattin -
Marketing Madness

EngageBDR Launches New CPA Agency

Engage:BDR the leading display network has launched PhreshClick their new CPA division, that will allow publishers and advertisers to go beyond what they are...
Pesach Lattin -
Marketing Madness

Matt Cutts: Brief Site Downtime Won’t Cause Rankings to Drop

Website uptime is important for any marketer, but it might not be quite as critical as many people had thought.  Google’s head of search...
Pesach Lattin -
Marketing Madness

Affils Broke from AffiliateWise Closing; KSIX Offers Bailout

I got a copy of an interesting letter that is going around the affiliate world right now from Carter Matzinger, the President of KSIX.com....
Pesach Lattin -
Marketing Madness

Publish Bright and Early to Kill the Competition

The old adage, “the early bird gets the worm” appears to apply to today’s digital marketers.  A recent study released from My Life found...
Pesach Lattin -
Marketing Madness

Strong Content & Social Converts 5 Times More

There is no shortage of reports that show that high quality content is important or that an effective social media strategy is essential for...
Pesach Lattin -
Marketing Madness

Desktop Search Back?

While much of the news lately has been about how people are buying and using desktop computers less and less in the last several...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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