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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Matt Cutts: Duplicate Content is OK in Some Cases

While most SEO experts have been saying that duplicate content for certain news stories, exact quotes and a handful of other situations is not...
Pesach Lattin -
Marketing Madness

eBay Launching Digital Advertising Agency

eBay has finally decided to start putting some of the ‘extra’ properties they got with the $2.4 Billion purchase of GSI Commerce  almost two...
Pesach Lattin -
Marketing Madness

Retargeting Content Ignored by 42% of Viewers

Every marketer knows that keeping a brand in front of potential customers is essential for building long term brand recognition and sales.  With this...
Pesach Lattin -
Specials

VIDEO: Killer Click-Through Rates on Banners

33% of all marketers say that banners no longer work. This is too bad, because there are still tons of methods that work amazing....
Pesach Lattin -
Marketing Madness

Google’s Panda Getting Tamed?

Despite the fact that Google reported they would no longer verify algorithm changes, they have gone ahead and done just that.  In a recent...
Pesach Lattin -
Marketing Madness

Matt Cutts: Avoid Excessive Cross-Site Linking

The most recent video released from Google’s head of search spam addresses the question of whether or not people who own multiple web properties...
Pesach Lattin -
Marketing Madness

Yahoo Acquires Innovative Mobile Ad Company Admovate

Admovate, a mobile ad firm, has been acquired by Yahoo in the latest of many major purchases from the web giant.  The price which...
Pesach Lattin -
Marketing Madness

New Google Maps App Available to All

Google announced via a Tweet that their new maps app has officially been released to the public.  There is no need for an email...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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