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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Kevin Trudeau in contempt for not paying $37M fine

In what has become one of the longest FTC battles ever, a federal judge has held that Kevin Trudeau, a crazy popular how-to book...

Pesach Lattin - 2013-07-28

Marketing Madness

Vertical Response Bought by Deluxe Corp

Interesting news out of email service providers, Vertical Response, which turns out was bought in June for the grand total of $27 Million cash....

Pesach Lattin - 2013-07-27

Marketing Madness

Google is More than Just SERPs

When you ask the average Joe on the street what Google is, you are likely to get an answer saying that it is the...

Pesach Lattin - 2013-07-26

Marketing Madness

USA Today Manipulating Google News?

It was recently brought to the attention of Google that some news providers seem to be manipulating their content in order to stay at...

Pesach Lattin - 2013-07-25

Marketing Madness

AdWords CPC down 6% Year over Year in Q2

With Google’s new enhanced campaigns available to all advertisers, and as of the time of the Q2 earnings call over 75% of all active...

Pesach Lattin - 2013-07-25

Marketing Madness

Search Engine Satisfaction Dropping

The results from a recent customer satisfaction study done by ForeSee Results were published, and they show that people are not as satisfied with...

Pesach Lattin - 2013-07-25

Marketing Madness

Hollywood is Doomed

Hollywood has had perhaps the worst summers ever so far. Almost all the major blockbusters this year, with all their special effects, big stars...

Pesach Lattin - 2013-07-23

Marketing Madness

Bing Expanding Autocomplete Feature for Search

In their ongoing effort to improve their search service, Bing has recently expanded the autocomplete feature. Earlier this year they launched the People Autosuggest,...

Pesach Lattin - 2013-07-23

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Pesach Lattin

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