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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Lawyers Run The World

DOJ Seeks Approval to Monitor Apple Businesses

Several years ago Apple began preventing third party book sellers on Apple devices to link from their apps to their online stores. Apple did...

Pesach Lattin - 2013-08-05

Marketing Madness

Facebook Kills Browsing Info for SEO’s, Apple improves it

The vast majority of marketers who use SEO to get traffic to their sites, or even those learn more about their customers gather information...

Pesach Lattin - 2013-08-05

Marketing Madness

Google: NoFollow Those Press Release Links

Last week it was widely reported that Google had changed the page dedicated to link schemes within their webmaster guide to include optimized press...

Pesach Lattin - 2013-08-02

Marketing Madness

Target seniors with Video, New Study Says

While many marketers might believe that senior citizens aren’t a great demographic for online advertising, a new study shows that they would be wrong. ...

Pesach Lattin - 2013-08-02

Marketing Madness

Local Reviews now Pop Up as Overlay in Google Results

When people perform a search with Google that triggers local results, they will see a list of multiple local businesses related to that search...

Pesach Lattin - 2013-08-02

Marketing Madness

Yahoo Pays $35-40 Million for 19th Purchase since new CEO

Last week it was reported that they were purchasing the E-Commerce app, “Lexity” for an undisclosed amount. AllThingsD apparently found out that the purchase...

Pesach Lattin - 2013-08-02

Marketing Madness

South Korea’s Largest Performance-Based Mobile Ad Platform IGAWorks is Heading to Japan

TOKYO, Jul 30, 2013 (BUSINESS WIRE) -- South Korea's largest performance-based mobile ad network IGAWorks, Inc. has established Tokyo-based IGAWorks Japan, Inc., a wholly...

Pesach Lattin - 2013-07-30

Marketing Madness

Omnicom & Publicis Merging to Become World’s Largest Advertising Group

A recent announcement from Publicis, a Paris-based ad company, and New York-based Omnicom was released saying that they would be merging to become the...

Pesach Lattin - 2013-07-30

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Pesach Lattin

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