Tuesday, August 12, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

How To Sell Stuff on Facebook

Every wondered how you can sell stuff on Facebook? Michael Levanduski of Performance Marketing Insider looks at an easy way to get your items and...

Bing Ads Better than AdWords

Last week Microsoft published a post on their official blog about how their image search was superior to that of Google’s.  They must have...

Does Google Ignore Reconsideration Requests? Yep!

Matt Cutts, Google’s head of search engine spam, released a video for the Webmaster Help Channel which helped to illustrate why so many people...

Microsoft Buys Nokia Patents & Smartphone’s for $7.2 Billion

An announcement was made late Monday concerning Nokia, one of the leading makers of Smartphone’s, and Microsoft.  In a $7.2 billion deal Microsoft acquired...

Twitter Purchases Trendrr

The social giant, Twitter, has recently acquired the New York-based Trendrr, a company which analyzes and aggregates social trends and conversation around television.  As...

Facebook Reverses Rule & Allows On-Page Contests

Facebook has long had rules in place which required that all contests which are run on the social network must go through apps.  While...

Bing Kills Shopping & Adds Product Search to SERPs

Bing recently announced that it is killing off their Bing Shopping service, and replacing it with an innovative new product search system which further...

Google’s Product Listing Ads Top 1 Billion Products

A study from Marin Software was recently released which found that Google’s Product Listing Ads (PLAs) are being used by more and more retailers. ...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...