Wednesday, August 13, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

[REPORT] Up to $9.5 Billion in Fraud

A report was recently released by Solve Media which estimates that the global digital advertising industry is going to be spending about $9.5 Billion...

Google Updates Authorship to make it Easier

The Google Authorship tags have been getting popular quite quickly because of all the benefits it provides both to the author, and those who...

Bing & Local Corporation Partner to Display Local Product Inventory

An announcement from Microsoft and Local Corporation was made concerning a new partnership which will allow product inventory from local stores to be displayed...

Microsoft Makes Music Service Free for All

Microsoft recently announced that they will be offering their Xbox Music Streaming Service for free on the web.  What was once available only for...

Internet Users Taking Steps to Restore Anonymity, Privacy & Security

In a recent survey completed by the Pew Research Center concerning online privacy, most Internet users reported that they would like to be anonymous...

[InfoGraphic] Marketing with Twitter in 2013

Twitter is over seven years old now, and has quickly become one of the most powerful marketing tools available on the Internet.  An info...

Google Confirms Unlinked URLs are Followed to New Content

John Mueller of Google was recently seen in a video in a Google Hangout, and in this video he discusses how Google uses unlinked...

Matt Cutts: Reasonable NoFollow Links Won’t Hurt You

Matt Cutts, Google’s head of Search Engine Spam, released a new video in the Google Webmaster Help YouTube channel.  The main topic of the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...