Wednesday, August 13, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Several Major Changes to Bing Announced

Microsoft announced that it was beginning the process of rolling out some significant change to their Bing search engine.  The changes start with a...

Twitter Files for Confidential IPO

Twitter officially announced that they would be filing for an IPO via a quick tweet.  While this announcement wasn’t a surprise to many, it...

FTC Investigating Sponsored Posts

The FTC has recently announced that they will be examining the use of ‘sponsored content’ advertising in digital media.  The organization will be holding...

Compliance Actions Open Amazing Media Buying Opportunities

Ted and Andy Dhanik speak in-depth about some amazing new opportunities available for media buyers, in part because of compliance actions from the Floriday...

Google to Improve Backlink Display in Webmaster Tools

If you've logged into Google’s Webmaster Tools over the last couple days you may have noticed some changes with the backlinks being displayed.  Google...

Bing Gives SEO Link Building Tips

The Senior Product Manager at Bing, Duane Forrester, recently published a blog post on the Bing Webmaster Blog.  The post went over four different...

Major Overhaul to Yahoo Answers Brings Added Social & SEO Value

The Yahoo Answers property has been the most used question and answer network on the net for years, despite the fact that the page...

FTC Investigating Facebook!

The Federal Trade Commission is looking into the latest set of privacy policy updates that Facebook proposed in late August.  The agency claims that...

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...