Author: Murray Newlands

GetSatisfaction CEO Wendy Lea talks about how social media, especially Facebook, is failing to drive conversions in the way that it could.  The problem is that brands and marketers are not able to take the conversation from their website to social media.  According to a study commissioned by GetSatisfaction, consumers are not using social networks to learn more about products, as they should, but still going to the company’s website.  You can download the report here.

In this episode of PMI-TV, Murray Newlands interviews Keren Marom the VP of Media at the Israel mega-advertising company Matomy Media. She discusses about how networks are all not good for all networks and that affiliates must do some research on networks before working with networks — not all networks have money in the bank.

You can go here to more about the Matomy Media Group Promotion

Peter Tarr, the CEO of Monetize Digital (fka CPALead.com) sits down with our intrepid interviewer Murray Newlands about how Monetize Digital  has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis and most of them are doomed for complete and total failure.  He talks about the importance of managing your company appropriate, avoiding overspending, and planning for a rainy day. In one of our longest interviews so far, Peter also addresses the need for innovation and how their competitors are always a step behind. This is one of those interviews that all business people, especially those in performance and CPA marketing need to watch.

Murray Newlands of PMI-TV interviews Ilya Lichtenstien, the co-founder of MixRank an innovative affiliate program that lets you find exactly what campaigns are working and what creative are making affiliates money. As a super-affiliate, Ilya created MixRank in order to get the biggest ROI possible and now has opened this tool for everyone. MixRank allows up to date monitoring of other people’s campaigns, so if you aren’t using it, other people are probably using it to spy on your campaigns.  With MixRank you can observe daily changes in the market and catch spending trends as soon as they happen, spy on your most effective competitors and duplicate their successes and see which traffic sources competitors are running on consistently and add them to your own campaigns.

You can sign up now for a month free of their premium service only through PMI-TV. We are also giving away three free months for one person who tweets this interview!

Ad4Game CFO Saad Ayouch talks about how Ad4Game is becoming one of the largest gaming related ad networks in the world, and how publishers can work to make money from their program. He in this interview with PMI-TV Host, Murray Newlands he mentions that to promote game downloads, one needs to think outside the box, not just use normal advertising sizes but get involved with creating content and promoting the downloads. Great tips on how to work with game based advertising and how to actually make money in this genre.

Check out Ad4Game to learn more

Malcolm Cowley is one of the guys who helped build the entire affiliate and performance marketing industry. As the Co-Founder of Buy.at, (now AffiliateWindow) the largest affiliate network in the UK, he helped create technology that we have all come to know and love.  He’s also one of the guys who has been speaking to brands for years how performance marketing is essential for brands. In this interview with Murray Newlands, the host of PMI-TV, he talks about what technology is going to be built in the next ten years and how it must be used by brands. His new company Performance Horizon Group is developing those tools and ensuring that brands embrace the future of Performance Marketing.

Sponsored by NAMOffers. We’ll Invade Your Life

LeadsCon has quickly become the center of the lead generation industry. With Leads Generation taking off in the last few years as more and more people turn away from get-rich quick schemes in affiliate marketing to creating long term business. Lead Generation helps create those business opportunities and monetize users in a way that was never imagined before. Murray Newlands of Performance Marketing Insider TV sat down with Jay Weintraub, the Founder of LeadsCon on why everyone needs to go and what will be presented this year.

Register for LeadsCon through PMI and get $400 off

Peter Bordes isn’t shy about his opinion about the changing performance marketing industry. AS the Chairman and Founder of MediaTrust, he says that CPA isn’t really a proper pricing for inventory. The MediaTrust Performance Exchange is the next evolution of performance marketing according to him, and that publishers and affiliates need to stop thinking about CPA and CPL but more about volume and understanding their inventory. Interesting analysis of what he believes is a necessary change in the industry. We think a few people might disagree with him, so watch the interview and leave comments. Is he correct in what he’s saying or has he gone off the deep end?

—-
Sponsorship
One of the reasons that networks are failing is lack of proper fraud protection. Learn more about how you can protect your network from fraud at CPADETECTIVE.

In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He is quite sure that we all need to stop drinking the Google Cool-Aid and start focusing on other things. What is going on with CPC and where do we go from here?

John Chow is probably one of the most famous bloggers in the performance marketing and affiliate marketing game. Murray Newlands sat down with John Chow this past week to ask what was working with affiliate marketing and we found that he believes that many affiliates are just wasting money to make a few bucks here and there. According to him, media buying is not a business model and is nothing more than a game that will not make you money long term.

Please watch the actual interview before you comment

…and we love Kris Jones. PepperJam founder Kris Jones goes absolutely nuts about ForumCon. He talks about how the exchange of ideas and networking opportunities at ForumCon is huge. He compares ForumCon to the “old” Search Engine Strategies. According to him people are more and more open about how to take forums to the next level and how to integrate social media into them.

Murray is out reporting from ForumCon this week for PMI. In this clip of Performance Marketing Insider TV, Murray Newlands interviews John Pettitt of Repost.Us at ForumCon 2012 in San Francisco to get his advice for brands and affiliates for content marketing.

Murray Newlands interviews BlogEngage founder Brian Belfitt about his service, BlogEngage and what makes blogs popular. He points out that in reality, not every blog will be a success but using specific tools you can ensure more people know about your blog and then have more chance to engage users and then produce revenue. However, there are some elements that will help you succeed as a blogger.