According to InfiniGraph Founder and CEO Chase McMichael, marketers and brands need to focus on content they know that works. McMichael talks about how to get the content out to your audience, and gives tips about what successfully works. Your competitor is working hard, if not harder to get engagement. InfiniGraph is strategic and interactive … Read more
Performance Marketing Association Chairman Peter Bordes says that the industry is changing from a volume based business model, and now focusing on quality. Certain companies are falling off the face of the earth according to him, because they refuse to change. Interesting interview on why CPA networks and affiliate companies are dying and what the … Read more
PMI-TV interviews John Rampton of PPC.org reveals what is how with Google PPC and how you can use remarketing to increase your ROI. It’s a great way to ensure that your campaign is profitable and that you are making the most of every consumer. According to Google: Remarketing is a feature that lets you reach … Read more
Affiliate Email Marketing and Email Deliverability Tips with Azam Marketing. In this interview Murray Newlands talks to Nadeem Azam about performance marketing and affiliate email marketing, and how you can increase your deliverability. There are a lot of tips here that people don’t know about, and things that you need to ask your ISP before … Read more
Submit Express CEO Pierre Zarokian talks about the Google Penguin update and how they have been handling it from their clients. Google penguin is perhaps one of the most damaging updates for marketers, as it detects paid links using exact anchor text, comment spam, guest posts on questionable sites, article marketing site links and links … Read more
Murray Newlands of Performance Marketing Insider interviews Majestic SEO founder Dixon Jones on issues with Unnatural Links. If you didn’t know, Google has sent a bunch of notices to people that their site had tons of unnatural links, and they need to clean up their link profiles. According to Jones’ blog, “If you received a … Read more
Performance Marketing Insider Executive Editor Murray Newlands talks with Oliver Roup, the CEO of VigLink. You may have heard of VigLink as they are in the news as the next best thing in affiliate and performance marketing. VigLink’s goal is to help publishers monetize their content more effectively and without much effort. After installing a … Read more
Not everyone likes Ian Fernando these days, because he’s helping keep some of CPA networks a bit more honest. Affiliates are tired of offers going down and not getting credited by some less than ethical networks. Ian Fernando, an active super affiliate, experienced his share of frustration throughout his affiliate marketing days, and is known … Read more
Affiliate Reputation: In this Performance Marketing Insider interview, host Murray Newlands interviews Kevin De Vincenzi, aka “The ClickFather” from XY7 Elite about affiliate management and making sure you’re working with the right publishers and advertisers. For those who don’t know, Kevin is one of the top media buyers in the space, spending millions of dollars … Read more
Content delivery networks help webmasters increase their site load times. According to David Henzel of CDN NetDNA, this has a number of advantages, for example, site acceleration has a direct impact on a site’s conversion rate. It does this by hosting your site’s heavy content, like images, on local servers. This means that a user … Read more
PPC guide (Pay per click) professionals all have tips and tricks that they will tell people about online on marketing websites, but few have the experience of Richard Earl. Richard has been doing PPC marketing for years and has developed some great tips that beginning and intermediate-level marketers must hear. Murray Newlands interviews Richard Earl … Read more
Content creation: Murray Newlands of Performance Marketing Insider TV interviews Miranda Marquit, a freelance writer who authors seven posts per day! Content creator Miranda Marquit explains how she decides what to write about. For example, Miranda necessary to watch the Internet to follow trends when you’re writing a news article, but that’s less important when … Read more
Murray Newlands of Performance Marketing Insider interviews Ross Moore of TheMediaCrew. TheMediaCrew is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and online media services. Our expertise resides in online marketing, customer acquisition, email delivery, lead generation and compliance solutions. TheMediaCrew.com also powers … Read more
Murray Newlands interviews Chris Smith of Think Realtime, a unique new ad buying optimization system for exchanges that detects changes in consumer intent patterns, and moves quickly to purchase ad inventory that addresses those patterns, in real time, and before anyone else. At the same time we preserve budget by avoiding impressions that have a … Read more
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