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Mike Zammuto

Mike Zammuto is the COO of Brand.com. Mike is a dynamic, multi-award winning online and technology executive with a history that spans multiple successful startups, large technology firms, a top 40 web site and a leadership role with Microsoft. Mike's strength is building companies that scale and execute. Mike is an internationally recognized expert in online reputation management appearing regularly in national and international media as the face of the industry.
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Brand.com Review: Suppression Programs to Increase Conversion Rates

As the experts at Brand.com, review the content posted to online review sites, such as Yelp.com, they cannot help but be concerned. After all,...
Mike Zammuto -

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

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A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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