Saturday, March 2, 2024

Most recent articles by:

Joan Gerberding

Recently retired after a long and very successful career in radio and digital media, Joan Gerberding currently consults on a per diem basis. A dynamic and creative media executive, she has a highly successful track record of growing reputation and revenues, generating sales, creating marketing strategies, and increasing market share for the companies for which she's worked. Her expertise in spearheading growth strategies across a broad range of business categories is matched by her entrepreneurial and charismatic leadership style, effective team building skills, ability to improve the bottom line, to build lasting relationships, and to keep staffs engaged and inspired. Joan is the “go to” person for media start-ups, turnarounds and companies in transition, as well as existing media companies that are trying to expand their visibility, market share and revenues. She has spent most of her life and career working from Princeton, NJ, but relocated in 2011 to Marco Island, Fl. She can be reached at: Radiojoan@aol.com

You’re Probably a Really Bad Boss

The best managers have a completely different understanding of what the company, workplace environment, and team dynamics are. Great bosses understand how to cultivate...

Marketing Clarity

My grandparents were born in the 1800’s. My grandfather was in World War I and later worked as an accountant for Domino Sugar Company...

Finding the Right Fit

A small company in any industry needs departments that work closely together to help drive the company forward. That makes it critical to weigh...

Spring Ahead, Fall Back!

Fall is on the horizon. For those of you in the North, the peepers and crickets are creating a cacophony of noise just after...

If You Get Hit By A Bus Principle

A company manager once told me "I'm too busy to train people. They just leave anyway -- it's much easier to just do things...

Coaching in the Real World

Every so often I come across articles on coaching in varied trade magazines and newsletters. I’m a firm believer in the strengths and positive...

Demystifying Marketing Strategies

How do you demystify, clarify and distill a lifetime of sales and marketing knowledge? It’s not an easy task, believe me. Especially today, when...

Managing and Keeping the New Workforce

I wrote an article last week that addressed how to interview and hire a sales staff. A comment back said: “Interview skills and finding...

Must read

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing...

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising,...

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising,...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a...