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David Beroff, Scam or Legit Expert?

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Works for: note.com LLC
Title: Owner

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Michael Snow, Scam or Legit Expert?

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Works for: United Way
Title: Senior Director Business Development

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Sam Decker, Scam or Legit Expert?

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Works for: Fair Worlds
Title: Co-founder and Executive Chairman (VR/AR)

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Robert Waegerle, Scam or Legit Expert?

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Works for: Cogent Communications
Title: GAM

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Jordan Finger, Scam or Legit Expert?

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Works for: Thesis
Title: General Manager – lead team of growth marketers

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Chris Graham, Scam or Legit Expert?

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Works for: Graham Advisory Network Inc
Title: CEO and Co-Founder

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Bob Regular, Legit Marketing Expert

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Works for: Infolinks Media
Title: CE

Bob co-founded Kitara Media in 2007. Recently, Kitara Media and FutureAds merged to form Propel Media, Inc. (OTCBB:PROM). Bob is an experienced executive holding previous leadership positions with Oridian, an online advertising exchange company and Conducent, an online advertising network. He also founded Kirium Interactive, an online ecommerce development company.

Bob started his career as a Producer and Director for Clear Channel Television and holds a BS from Penn State University.

Paul McDonnell (soloorbit, Scam or Legit Expert?

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Works for: My Farm
Title: Owner

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Ryan Allis, Scam or Legit Expert?

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Works for: Hive Global
Title: Chairman & CEO

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Amy Lehman, Scam or Legit Expert?

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Works for: Hulu
Title: Director, Advertising Technical Program Management & Business Operations

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Christopher Telford, Scam or Legit Expert?

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Works for: Icarus Agency
Title: Partnerships Specialist

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Jennifer Ziman, Scam or Legit Expert?

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Works for: Media Matters Worldwide
Title: Media Director, Client Partner

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Mark Schmukler, Scam or Legit Expert?

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Works for: Sagefrog Marketing Group, LLC
Title: CEO and Co-founder

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Corwin McCammon, Scam or Legit Expert?

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Works for: 411 Web Interactive Inc.
Title: Vice President of Vertical Markets

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...

Streaming’s Big Lie: The Future of TV Is Already Broke

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Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations.  CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

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Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop. ...

The Good, the Bad, and the SPO-ly

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The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...