Works for: Keystone Capital Markets, Inc.
Title: Managing Director
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Doug Burke, Scam or Legit Expert?
Jonn Nubian, Scam or Legit Expert?
Works for: YRB Magazine
Title: Managing Partner / Editor
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Dan Campbell, Scam or Legit Expert?
Works for: DISQO
Title: Vice President, Ad Effects Solutions
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Jim Deveau, Scam or Legit Expert?
Works for: John F. Welch College of Business, Sacred Heart University
Title: Adjunct Professor
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Terry Maguire, Scam or Legit Expert?
Works for: International Media Development and Counsel
Title: Principal
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Linda Marshall-Smith, MBA, Scam or Legit Expert?
Works for: U.S. Department of Commerce, Bureau of the Census
Title: Partnership Specialist
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Deborah Gallant, MBA, Scam or Legit Expert?
Works for: Entrepreneurship for All (EforAll)
Title: Executive Director
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Bruce Douglas, Scam or Legit Expert?
Works for: EducationDynamics
Title: Chief Executive Officer
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Charles Meyst, Scam or Legit Expert?
Works for: AgencyFinder
Title: CEO
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Philip Rist, Scam or Legit Expert?
Works for: Prosper Business Development
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Peter Bordes, Scam or Legit Expert?
Works for: Kubient
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Haiko de Poel Jr, Scam or Legit Expert?
Works for: eSURETY™
Title: Director, Marketing and Digital Strategies
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Jerrold Seeman, Esq., Scam or Legit Expert?
Works for: Luxcore, Ltd.
Title: CEO
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John Engler, Scam or Legit Expert?
Works for: Adobe
Title: Senior Account Executive, Adobe Audience Manager (DMP)
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius
Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...
Streaming’s Big Lie: The Future of TV Is Already Broke
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...
How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions.
A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...
Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations.
What is an FTC Warning Letter?
Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop.
...
The Good, the Bad, and the SPO-ly
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword.
Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...
