Works for: Valassis
Title: Director, Digital Media Sales
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Jim Shaw, Scam or Legit Expert?
Samuel N. Fernández, Scam or Legit Expert?
Works for: SÝMVOULOS Consejería, Mentoría y Mediación
Title: Consejería personal y profesional
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Matthew Caldecutt, Scam or Legit Expert?
Works for: Blast PR
Title: Senior Vice President
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Geron Coleman, Scam or Legit Expert?
Works for: PMotion.IO
Title: Digital Media Strategic Consultant
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Fady Atallah, Scam or Legit Expert?
Works for: Moment Factory
Title: Creative Director : Cities
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Nancy Boyd, Scam or Legit Expert?
Works for: Bright Wings, Inc.
Title: President and CEO, Chief Visionary
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Kim T. Gordon, Scam or Legit Expert?
Works for: National Marketing Federation Inc.
Title: President
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Howard Tischler, Scam or Legit Expert?
Works for: EverSafe
Title: Co-Founder & CEO
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Melanie Kraintz, Scam or Legit Expert?
Works for: Fluke Corporation
Title: Global Marketing Communication Manager
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Lawrence Johnson, Scam or Legit Expert?
Works for: Morningstar
Title: SVP & Head of Fintech Engagement
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Timothy Burr, Scam or Legit Expert?
Works for: Realtor
Title: Real Estate Agent
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Michael Katz, Scam or Legit Expert?
Works for: NetResponsive, Inc
Title: EVP of Client Services
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Marty Beets, Scam or Legit Expert?
Works for: SEI – Cincinnati, LLC, a Systems Evolution, Inc. Company
Title: Consultant
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Phil Rosenthal, Scam or Legit Expert?
Works for: W4 – Performance Ad Market™
Title: Sr. Account Executive
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius
Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...
Streaming’s Big Lie: The Future of TV Is Already Broke
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...
How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions.
A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...
Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations.
What is an FTC Warning Letter?
Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop.
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The Good, the Bad, and the SPO-ly
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword.
Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...
