Works for: Zoup! Fresh Soup Company
Title: Digital and Brand Manager
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Becky Friedman, Scam or Legit Expert?
Cindy Fox, Scam or Legit Expert?
Works for: Rapid Slicer, LLC
Title: Co-Founder, Rapid Slicer, LLC
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Laura Miller, Strategic Affiliate Expert
Works for: Clickbooth
Title: Vice President of Strategic Accounts
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Melissa Baltazar, Scam or Legit Expert?
Works for: GSK
Title: Facilities Manager
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Thomas Mathews, Scam or Legit Expert?
Works for: elementC6, Inc.
Title: Founder, Partner
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Andrew Stewart, Scam or Legit Expert?
Works for: Worldmedia Interactive
Title: President
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Jason Goldman, Scam or Legit Expert?
Works for: EagleView
Title: Enterprise Sales Consultant
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Ross Ellis, Scam or Legit Expert?
Works for: STOMP Out Bullying™ and Love Our Children USA™.
Title: Founder and Chief Executive Officer
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Randy Mountz, Scam or Legit Expert?
Works for: rise44
Title: Managing Partner
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Warren Pickett, Scam or Legit Expert?
Works for: LeadsCouncil
Title: Advisory Board Member/Liaison
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Sean Driscoll, Scam or Legit Expert?
Works for: LeadCircle
Title: President
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Scott Portugal, Scam or Legit Expert?
Works for: GSDS Inc.
Title: Founder
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Donna DeClemente, Scam or Legit Expert?
Works for: American Sweepstakes/Alliance Sweepstakes
Title: Director of Digital Media Services
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Tom Woolf, Scam or Legit Expert?
Works for: Woolf Media & Marketing
Title: Principal Consultant
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius
Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...
Streaming’s Big Lie: The Future of TV Is Already Broke
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...
How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions.
A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...
Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations.
What is an FTC Warning Letter?
Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop.
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The Good, the Bad, and the SPO-ly
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword.
Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...
