Yearly Archives: 2024

News

Bittersweet Change: The End of Cookies and the New Ad Frontier

Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore. Picture this: I just heard from a marketing manager, who was minding...

Pesach Lattin - 2024-01-05

Marketing Madness

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach. But have...

Pesach Lattin - 2024-01-03

CTV/OTT Streaming

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

Netflix's dive into the ad-infested waters isn't just a splash—it's a cannonball that's sent waves through the SVOD sea. In a landscape where "subscriber...

Pesach Lattin - 2024-01-03

Lawyers Run The World

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

The Federal Trade Commission's (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting...

Pesach Lattin - 2024-01-03

1...26 2728Page 28 of 28