Yearly Archives: 2024

Adtech

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why...

Pesach Lattin - 2024-12-20

Marketing Madness

What is the Perfect Ad?

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on my show lately (Season 3...

Pesach Lattin - 2024-12-18

Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even looking at banner ads anymore?”...

Pesach Lattin - 2024-12-18

Adtech

FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission announced that it has sent...

Richard B. Newman - 2024-12-17

Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world...

Pesach Lattin - 2024-12-13

Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown down the gauntlet—and not...

Pesach Lattin - 2024-12-09

Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re looking at one of...

Pesach Lattin - 2024-12-06

Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is the rare ringmaster who doesn’t...

Pesach Lattin - 2024-12-05

12 3...28 Page 1 of 28