Marketers know all too well that word-of-mouth advertising is the most effective option. If I’m looking for a new car, for example, I’m going to talk with friends or family to get their opinion on whether or not they like the vehicle they drive. The information I gather from them is going to be something I trust much more than what I hear on any TV or web-based ad.
A new company based in Bangalore is starting up to hopefully capitalize on this concept. The company is called FamousEnuf and allows brands to match up with individuals on social networks to create posts about their products. In exchange, they will get access to the products or services free of charge.
Rather than being a paid ad, this will be a barter system that allows companies to work on a much smaller scale. FamousEnuf serves to bring brands and individuals together, and also helps to automate much of the work to make it worth the effort on the part of the brands. To be effective, brands will need to work with a large number of people at a time.
This ad platform is being called, “mobile-first crowd-sourced word-of-mouth advertising” and while it is still very new, it does seem to have a lot of potential.
One of the co-founders, Aditya Shah, said of the company, “This process of automating advertising by crowd-sourcing campaign creative and promotion in an organic way, evoking only natural behavior on both sides is what is most interesting about FamousEnuf…FamousEnuf is to advertising as Uber is to cabs and Kickstarter is to fundraising which is essentially shifting the power to the larger community.”
FamousEnuf is still very young as a company and a concept, but it is building on proven ideas that may help it to become successful. They are working to provide their services to a global audience.
