Nobody was expecting much from Facebook in the way of creating new tools for marketers to use on their platform, especially since the company just released a few new tools around the holidays. However, while marketers are still getting used to using these new tools to their advantage, Facebook has announced a release of even more tools for marketers to use in their efforts with the platform. The new release was announced by Merry Morud, a specialist in Facebook marketing at aimClear. AimClear is a social, search, PR and display marketing agency. Merry gives a first look into the new features that marketers can look forward to using if they have not already.
Post Updates
As far as most marketers know, promoting a post is an effective tactic to bringing in more traffic, however the problem that most have dealt with is that it was only possible to promote a post that already existed. This did not cause too much of a tragedy for marketers, but the amount of time it took to properly promote a post that one wanted to promote was a bit too much for advertisers. This is why, with the new feature added to Facebook’s Ad Manager Create Flow, advertisers are now able to navigate to the Promote Page Posts tab, and continue on to click the “Create New Page Post” button. However, for those simply looking to drive more traffic with current posts, the option of choosing from a list of existing posts still exists.
Merry Morud writes:
“Well thought out, the hybrid marketing community manager can post pictures, updates, and even links with a thumbnail and meta information that can be edited just like posts from the Wall.”
Connection Targeting with Sponsored Stories
The next update that Merry Morud details in her announcement involves Sponsored Stories, and a change made to the Create Flow design that Facebook created not long ago. Though this was something that was offered before, Facebook is again allowing advertisers to create Sponsored Stories that, “show social engagement surrounding liking or commenting any post.”
“Facebook advertisers can still create Sponsored Stories for a particular post and the social engagement Sponsored Stories will be for only that post. To create Sponsored Stories for any post, advertisers must select See Advanced Options, and choose to create a new ad about their Page.”
With even more innovation in the obtaining of Likes, traffic, and engagement, as well as innovation in connection targeting, it is hard to see when Facebook will stop coming up with new ideas for marketers. Their new features seem to be appearing one after another during short periods of time, probably to keep marketers up to date with the latest social marketing tactics. Facebook has always been criticized by some analysts for the performance of their company as a social marketing platform, but it is becoming harder to see how or why. Facebook is still the top name in social advertising, and with new features like these, the company is bound to stay in that position.
