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Monthly Archives: June, 2012

Peter Bordes: Industry will Die as We Know It

Performance Marketing Association Chairman Peter Bordes says that the industry is changing from a volume based business model, and now focusing on quality. Certain...

Google Product Search to become Pay for Play

In less than promising news, it seems that Google has decide to switch its product search to paid model starting sometime in fall. The...

Windows 8 Will Block Conversions?

If you haven’t been paying attention to all the tech news, it seems that the newest version of the most popular OS in the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...