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Monthly Archives: May, 2012

Leaders

(PMI-TV) Luxury Affiliate Marketing

Murray Newlands of Performance Marketing Insider sat down with Aaron Hales of Lattice Media, a UK based luxury performance and affiliate marketing company. Aaron...
Pesach Lattin -
Marketing Madness

76% of Mobile Display Calls are Accidents?

ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from...
Pesach Lattin -
Marketing Madness

(InfoGraphic) Facebook vs Google Ads.

WordStream has released an interesting InfoGraphic that shows how Facebook's advertising services compared up to Googles enormous Display Network. If you didn't know, the...
Pesach Lattin -
Specials

Poll: Facebook to Disappear

Interesting poll from the pollin’ folks at the Associated Press and CNBC: It shows that most Americans really don’t give a hooey about Facebook...
Pesach Lattin -
Specials

Exclusive: Matt Cutts on on How To Rank #1

Since the infamous Panda update, and now the Penguin attack, all sorts of marketers are running scared worried another animal-inspired update will come out...
Pesach Lattin -
Specials

(PMI-TV) John Rampton Makes Bank with Google Remarketing

PMI-TV interviews John Rampton of PPC.org reveals what is how with Google PPC and how you can use remarketing to increase your ROI. It’s...
Murray Newlands -
Specials

Epic Fails: Who is Next?

Last week Epic (fka Azoogle) confirmed with Performance Marketing Insider that they were indeed closing down, unable to pay their publishers and affiliates. This...
Pesach Lattin -
Marketing Madness

Xbox Beats Ipad

MultiChannel News: Microsoft's Xbox 360 was the top non-PC platform for viewing professional digital video content and ads in the first quarter of 2012...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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