Tag:wtf

Accenture Just Makes Shit Up

First, let's ignore the fact that we've just learned that advertising agencies seem to be engaged in price fixing in order to ad more...

Unruly Rolling Out Holistic Emotional Measurement for Video Ads

When creating video ads, few things are as important as being able to elicit an emotional response from the viewers.  Unfortunately, it is not...

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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...
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Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure...

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