Friday, April 19, 2024
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Marketing Madness

UK Ad Spend is continuing to Rise in 2017

A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the...
Pesach Lattin -
Marketing Madness

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...
Pesach Lattin -
Marketing Madness

Can Tradedoubler Survive Brexit?

Tradedoubler's business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and...
Dan Cohen -
Lawyers Run The World

UK Consumer Police Bust Company for Fake Reviews

The UK based SEO company, Total SEO & Marketing Ltd, has been charged with violations to consumer law for posting more than 800 fake...
Pesach Lattin -
Marketing Madness

God’s Healing Ability Misleading and Deceptive, Says UK Government

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent,...
Pesach Lattin -

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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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