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Marketing Madness

UK Ad Spend is continuing to Rise in 2017

A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the...
Pesach Lattin -
Marketing Madness

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...
Pesach Lattin -
Marketing Madness

Can Tradedoubler Survive Brexit?

Tradedoubler's business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and...
Dan Cohen -
Lawyers Run The World

UK Consumer Police Bust Company for Fake Reviews

The UK based SEO company, Total SEO & Marketing Ltd, has been charged with violations to consumer law for posting more than 800 fake...
Pesach Lattin -
Marketing Madness

God’s Healing Ability Misleading and Deceptive, Says UK Government

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent,...
Pesach Lattin -

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Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements,...
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Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is...
Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold...

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Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

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