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Marketing Madness
Why Evergreen Messages Fail During Covid19
If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...
Pesach Lattin
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2020-08-04
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Lawyers Run The World
FTC Starts Scammer Search Engine
The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...
Pesach Lattin
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2020-08-04
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Latest news
News
Pesach Lattin
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2023-02-02
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“BeatSting”: The Costly Audio Ad Impression Fraud Scheme Targeting Unprotected Advertisers
Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called "BeatSting" is costing unprotected...
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Marketing Madness
Pesach Lattin
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2023-02-02
0
LATAM Airlines Reduces Cost Per User by 83% with Innovative Ad Technology
South America's largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint...
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News
Pesach Lattin
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2023-02-02
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Publicis Defies Expectations with 20% Revenue Growth in 2022
Publicis Groupe, the world’s third largest advertising group, reported double-digit revenue growth for 2022, with net revenue...
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Must read
Marketing Madness
Pesach Lattin
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2023-02-01
0
Dennis Yu’s “Dollar-a-Day” Strategy: Revolutionizing Demand Generation Marketing
The world of marketing and advertising has...
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Marketing Madness
Pesach Lattin
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2023-01-30
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Ten Strategies to Weathering the Advertising Downturn
Advertising agencies are facing a potential downturn...
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