Tag: social media

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it...

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers,...

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated for certain activities, including posting on social media...

Bad News For SnapChat: Instagram Stories More Popular

Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image & video social network. As of the most recent...

EU Warns Facebook over Promoted Scams

The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people who have fallen victim to scams on social...

(Infographic) 115 Must Know Facts about Social Media

Skilled recently published a comprehensive infographic that goes over a wide range of information about social media. It includes fun facts, historical information, marketing data, and much more. Anyone who uses social...

Snapchat Starting Precise Ad Targeting using Oracle Data Cloud

Selling digital advertising has been a profitable venture for companies like Facebook, Google, and Twitter. Snapchat is now trying to cash in on the digital advertising cash cow as well. Soon, Snapchat...

Instagram Testing Direct Product Purchases

Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you see a brand post and are you are...
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Proposed FTC Influencer Guidelines Change the Game

The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials...

How to Create Customer Journeys with Anonymous Data

In the age of data privacy concerns, brands must get creative in their use of customer data to personalize shopper journeys. This...

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...