Tag: social marketing

PetFlow Founder Says Brands Don’t Know Facebook

Not too long ago, Performance Marketing Insider wrote a post based on a study by the Ehrenberg-Bass Institute for Marketing Science that Facebook fans are basically worthless, citing that for the top...

Study Says Social Traffic Sucks at Driving Traffic vs. Content

According to a study issued by Outbrain, and their “experts,” Twitter and Facebook are ineffective means of driving traffic.  The study claims that content vs. social media is a much more effective...
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Inside Warner Brothers Discovery’s Global Townhall

Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state...

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes...

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...