Tag:shopping

8-12% Growth in Online Sales Predicted for 2017

A new report out from the National Retail Federation (NRF) predicts that 2017 is going to be another great year for online sales. They...

Online Returns Will Put a Damper on Online Sales

Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016...

WOW: Free Shipping is #1 Incentive for Online Shopping

A study conducted by Walker Sands Future of Retail conducted a survey that asked questions about what motivates people to make purchases online.  While...

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A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it. 
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....

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