Tag: shopping

8-12% Growth in Online Sales Predicted for 2017

A new report out from the National Retail Federation (NRF) predicts that 2017 is going to be another great year for online sales. They expect that non-store purchases will grow by approximately...

Online Returns Will Put a Damper on Online Sales

Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016 holiday season provided an increase of conversions by...

WOW: Free Shipping is #1 Incentive for Online Shopping

A study conducted by Walker Sands Future of Retail conducted a survey that asked questions about what motivates people to make purchases online.  While there were many options, 9 out of 10...
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The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...