Tag: safari

Safari Making Huge Changes to Advertising

Appleā€™s World Wide Developer Conference (WWDC) took place with a lot of new information for Apple enthusiasts to salivate about. For marketers, there were a couple key points that marketers really need...
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The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...