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Marketing Madness

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
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Marketing Madness

Automated Media Buying Continues To Increase to $27 Billion

According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it...
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Marketing Madness

React2Media Merges with ad pepper media US

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which...
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Latest news

Lawyers Run The WorldPesach Lattin - 0

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it. 
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AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...
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Artificial IntelligenceAdotat Staff - 0

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....
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Must read

ARCHIVE

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
Read more

Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Leaders Pesach Lattin - 0
Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer.
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Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
Read more

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
Read more

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
Read more

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