Friday, December 1, 2023

Tag:roi

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...

Positioning Your Disclosure on Native Ads can Impact CTR

A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

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“Go F*ck Yourself”The Unraveling of Elon Musk and X

In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated...
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From Courtside to Center Stage: Otterman’s Macy’s Marvel

Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that...

Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands,...

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Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising...