Tag:roi

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Marketing Madness

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...

Pesach Lattin - 2017-05-17

Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...

Pesach Lattin - 2016-10-21

Marketing Madness

Positioning Your Disclosure on Native Ads can Impact CTR

A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...

Pesach Lattin - 2016-09-29

Marketing Madness

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

Pesach Lattin - 2012-03-28

Latest news

Marketing Madness2023-12-01

“Go F*ck Yourself”The Unraveling of Elon Musk and X

In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated...

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Adtech2023-12-01

From Courtside to Center Stage: Otterman’s Macy’s Marvel

Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that...

Hiring & Management2023-11-30

Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands,...

Must read

CTV/OTT Streaming2023-11-30

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising...

Marketing Madness2023-11-29

Fubo’s Frequency Shift: Breaking Boundaries with AI-Driven Radio Stations

In a significant pivot from its roots as a...