Thursday, April 18, 2024
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Marketing Madness

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...
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Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...
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Marketing Madness

Positioning Your Disclosure on Native Ads can Impact CTR

A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...
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Marketing Madness

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
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Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
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Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a...
Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your...

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Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...
Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

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