Tag: ott ctv advertising

Netflix to Purchase Roku?

Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July last year. And now, according to...
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Proposed FTC Influencer Guidelines Change the Game

The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials...

How to Create Customer Journeys with Anonymous Data

In the age of data privacy concerns, brands must get creative in their use of customer data to personalize shopper journeys. This...

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...