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Marketing Madness

New Platform to Help Fill Ad Spots in Apps Launched by Mobvista

Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their...
Pesach Lattin -
Marketing Madness

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...
Pesach Lattin -
Marketing Madness

Facebook Warns Advertisers About Mobile Speed

The push to improve mobile speeds continues, this time with Facebook.  The social network has issued a warning to all of their advertisers that...
Pesach Lattin -
Marketing Madness

Mobile Apps Advertising Dominates in Asia-Pacific Countries

A new study from Opera Mediaworks has looked at where mobile advertising money is being spent in the Asia-Pacific countries (APAC), and perhaps more...
Pesach Lattin -
Marketing Madness

Get a Cheap Mobile Phone in Exchange for Ads?

Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a...
Pesach Lattin -
Marketing Madness

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...
Pesach Lattin -
Marketing Madness

Twitter Reports 89% of Ad Revenue is Mobile

Twitter has been running into a lot of issues recently, especially in areas of revenue generation and keeping the shareholders happy.  With mobile being...
Pesach Lattin -
Marketing Madness

Tinder Launches New Group Feature – Tinder Social

Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends...
Megan Turner -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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