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Marketing Madness

Mobile Now Makes Up 21% of Online Spending

comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as...
Pesach Lattin -
Marketing Madness

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
Pesach Lattin -
Marketing Madness

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...
Pesach Lattin -
Leaders

One Question with Isiah Pohlert on Media Buying

My next victim in the "One Question" series is Isiah Pohlert, whom I had the pleasure to "formally" meet in San Diego during the...
Ricky Ahuja -

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Adtech

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to...
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Adtech

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue...
Adtech

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall....

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Adtech

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...
Adtech

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

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