Sunday, June 23, 2024

Tag:IAB

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....

IAB Wants to Embrace Post-Fact America and Get Rid of Impressions and Clicks Completely

Unless you’re under a rock, you’ve probably read somewhere that fraud is really killing the online marketing industry. On a constant basis we are...

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...

New Study Claims 26% of All Desktop Users Blocking Ads

The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. ...

Industry Groups Requires $10,000 a Year to Be “Certified Fraud Free.”

We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative...

Anti-Fraud Seal of Approval Required?

TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months...

Is Google Replacing Internet Advertising Bureau as Compliance Leader?

With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of...

Latest news

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top...
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Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging

Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate...

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under...

Must read

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform...

Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging

Elon Musk, ever the showman, has once again seized...