type here...

Tag:IAB

3710

Marketing Madness

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....
Pesach Lattin - 0
Read more
Marketing Madness

IAB Wants to Embrace Post-Fact America and Get Rid of Impressions and Clicks Completely

Unless you’re under a rock, you’ve probably read somewhere that fraud is really killing the online marketing industry. On a constant basis we are...
Pesach Lattin - 0
Read more
Marketing Madness

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...
Pesach Lattin - 1
Read more
Marketing Madness

New Study Claims 26% of All Desktop Users Blocking Ads

The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. ...
Pesach Lattin - 0
Read more
Marketing Madness

Industry Groups Requires $10,000 a Year to Be “Certified Fraud Free.”

We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative...
Pesach Lattin - 0
Read more
Marketing Madness

Anti-Fraud Seal of Approval Required?

TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months...
Pesach Lattin - 0
Read more
Lawyers Run The World

Is Google Replacing Internet Advertising Bureau as Compliance Leader?

With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of...
Pesach Lattin - 1
Read more

Latest news

AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...
Read more
- Advertisement -
Artificial IntelligenceAdotat Staff - 0

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....
Read more
AdtechPesach Lattin - 0

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure...
Read more

Must read

ARCHIVE

Inside the Google Video Ad Scam

Lawyers Run The World Pesach Lattin - 0
It's bad. It's actually worse than everyone was saying. Google may owe...
Read more

Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

Marketing Madness Pesach Lattin - 1
When people think of problems associated with mobile advertising it is almost always concerning...
Read more

Ed Magedson founder of RipOffReport.com facing Criminal Charges

Marketing Madness Bennet Kelley - 15
According to recently unsealed court documents, RipOffReport.com (ROR) and its founder are under investigation...
Read more

Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
Read more

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
Read more

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
Read more

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com